H&M, short for Hennes & Mauritz, is a Swedish multinational retail company renowned for its fast-fashion clothing for men, women, teenagers, and children. Founded in 1947 by Erling Persson in Västerås, Sweden, the brand has grown into one of the most recognizable names in the fashion industry worldwide.

The company started as a single store called "Hennes," which means "hers" in Swedish, and initially sold only women's clothing. In 1968, the company acquired Mauritz Widforss, a hunting and fishing equipment retailer, which led to the addition of menswear to its product line. This acquisition also prompted the name change to Hennes & Mauritz, eventually abbreviated to H&M.

Today, H&M operates in over 70 countries with more than 5,000 stores globally. The brand is known for its trendy designs, affordable prices, and commitment to sustainability. H&M has made significant strides in incorporating eco-friendly practices into its business model, such as using organic cotton and recycling old garments.

One of the key factors behind H&M's success is its ability to quickly adapt to changing fashion trends. The brand's design and production teams work diligently to bring the latest styles from the runway to the retail floor at a fraction of the cost. This fast-fashion model has made H&M a favorite among fashion-conscious consumers who want to stay on trend without breaking the bank.

H&M also collaborates with high-profile designers and celebrities to create exclusive collections. These limited-edition lines often generate significant buzz and long lines outside stores, further solidifying H&M's reputation as a trendsetter in the fashion world.

For a comprehensive list of H&M products and their prices, you can check out this electronic spreadsheet

In addition to its retail stores, H&M has embraced the digital age with a robust online presence. The company's e-commerce platform allows customers to shop from the comfort of their homes, offering the same trendy styles and affordable prices as in-store purchases.